Campaign Playbooks
Campaign Playbook: Seasonal Windows
A playbook for mapping seasonal pushes into short WhatsApp arcs with clear start and stop dates.
14 days · Hybrid studio
420,000 KRW
Tuition is informational; enrollment details arrive after intake.
Request a syllabus callProgram narrative
You get a printed-style digital workbook, editable message blocks, and a planning canvas that maps inventory milestones to customer touchpoints. Built for teams that run frequent promos but struggle with consistent execution.
Features
- • Planning canvas for mapping promos to message arcs
- • Editable blocks for launch, midpoint, and close
- • Staff rotation notes for weekend coverage
- • Incident record prompts when a customer replies off-thread
- • Photo brief for simple pack shots on a phone
- • Cross-org workflow handoff sheet for distributors
- • Office hour with a coach to sanity-check your calendar
Outcomes
- • Ship one seasonal arc with dated messages
- • Document a midpoint adjustment using the workbook
- • Archive the arc into your activity log template
FAQ
Can we reuse the playbook next season?
Yes. You keep the files. We recommend duplicating the canvas so each season stays auditable.
Does this include paid ads?
No. This playbook is for direct messaging workflows only.
Limitations?
We do not integrate with POS or ERP systems. Export your own lists before workshops.